2011年7月17日星期日

Dominated by small-screen terminal

Despite the huge total market, compared with developed countries and regions, the growth rate is also very prominent, difference between netbook and laptop emerging markets, mobile data services will continue to face enormous challenges. The most important is the emerging market low ARPU value, if the market data revenue on more global context, the gap is even more pronounced.

2015 in developed countries and regions, mini laptop netbook review the total number of connections will account for 16% of the world, its contribution to the mobile data revenue wholesale touch screen laptops will reach 57%, which means that 84% of connections in emerging markets contributed only 43% of revenue. The reason some of the emerging data services market is not mature, the focus is still the voice business, we expect that by 2015 emerging market operators, 69% of the revenue will come from voice services, developed markets compared with only 59%. In addition, users in emerging markets less disposable income, and operators must also ensure that users affordable. We forecast 2015 data ARPU in emerging markets will reach $ 2 / month, a mature market for 14 dollars / month, emerging market operators must be "user can afford" and "self-profitable" balance between, the challenge will be long.

As the emerging markets fixed-line wholesale top netbook accessories broadband relative shortage of resources, these local mobile broadband alternative to fixed broadband will likely be very large. Meanwhile, wholesale touch screen laptops large-screen mobile broadband terminals (laptops, netbooks, tablets) is generally smaller than the higher price of the terminal screen, so we believe that small-screen devices will lead emerging markets, 2015 77% of the mobile broadband connection will be based on small screen terminals.

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